The Challenge
The business couldn't distribute its products effectively.
Egg Me had a solid product but lacked the channels and partnerships needed to scale distribution. Without proper placement and delivery infrastructure, growth was limited and the brand couldn't reach its full market potential.
The Strategy
Built a distribution and market expansion strategy.
Nichers focused on solving the core bottleneck: distribution. The strategy centered on expanding retail presence, securing key partnerships, and positioning the product in high-traffic sales channels across Lebanon.
Execution
01Supermarket distribution expansion across Lebanon
02Partnerships with delivery platforms (Toters, NokNok)
03Retail placement and product visibility optimization
04Market penetration and sales channel development
Result
0 channelsDistribution channels entered
Egg Me successfully expanded its presence across Lebanon by entering major supermarkets and delivery platforms, creating consistent product availability and unlocking scalable growth.